The Brief
Design a campaign to promote a season of plays at Shakespeare’s Globe on the South Bank called ‘Shakespeare RE:loaded’ and apply it to a station domination at Waterloo. ‘Shakespeare RE:loaded’ aims to reinterpret some of the bards most famous plays for contemporary London.
The idea
Using photography of dying wilted flowers to illustrate the darkness & beauty of the play as well as the two household. With a more minimal approach to relate to the target audience.